Terri Bailey is a highly accomplished HR leader, Executive Coach, and the Founder of Auralite HR Ltd, an award-winning HR Consultancy dedicated to transforming organisations through people-focused strategies. With over 30 years of experience in human resources, Terri specialises in developing exceptional Managers and Leaders who inspire teams, drive engagement, and unlock individual and organisational potential.
A Fellow of the Chartered Institute of Personnel & Development (FCIPD) and a Fellow of the Learning & Performance Institute (FLPI), She held senior roles including HR Director at ebookers.com, HR & OD Director at Virgin Holidays—where she was renowned for building high-performing teams that achieved numerous industry awards—and Group HR Director at the mutual organisation OneFamily in financial services. She has also worked with Virgin Atlantic and BA Travel Shops earlier in her career.
In recent years, Terri has thrived as an independent consultant, taking on interim Chief People Officer (CPO) and HR Director roles across diverse sectors. Her assignments focus on aligning business strategy with impactful people initiatives, talent optimisation, and cultural transformation. She leverages Predictive Index psychometric tools to drive informed talent decisions.
Terri's expertise and client-centric approach have earned her significant recognition. She won the Southern Enterprise Award for Best HR Consultancy Services Provider in the South East in 2021, 2022, and 2023. In 2023, she was a finalist for the Women in Business Award for small businesses. These accolades reflect her deep commitment to understanding clients' businesses and delivering tailored, effective solutions.
Beyond her professional achievements, Terri is an accomplished Executive Coach and Mentor. She has volunteered extensively, serving as a Mentor for the Aspire Foundation, as Chairman of a youth charity for many years, and as an expert Guest Advisor for the 'Women Like Us' website—providing guidance on work/life balance and aligning professional and personal goals. She has also contributed to education as an advisory board member for the Institute of Travel & Tourism and Leeds Metropolitan University, influencing Masters and Bachelors programmes in travel qualifications.
Terri has presented at conferences on topics including Values and Culture, Employee Engagement, Wellbeing and their direct links to outstanding Customer Service.
Through Auralite HR Ltd, Terri continues to champion leadership behaviours that foster engagement, high performance, and sustainable success—helping organisations and individuals thrive in today's evolving workplace.
Terri is an exceptional People professional - highly intuitive with sound judgement and a real drive to help people be their best. Working with Terri, I saw firsthand how effective a coach she is and how, through inspirational leadership, she built a highly effective People team at Virgin Holidays. As MD, I particularly appreciated her thoughtful insight in helping me reshape the company and lead difficult change. She builds huge trust and confidence and understands what really motivates people. I value Terri’s wisdom, practical advice and people-centric leadership.
Mark Anderson, Ex-CEO Connect Airways (previous MD Virgin Holidays & SVP Virgin Atlantic)
We would love to work with you and can offer various interventions to help you become a high performing team or to help your organisation develop a high performance culture.
+44 (0) 7793 648 472