About Auralite HR 

Behind the business:

I’m Terri Bailey and I’m passionate about helping organisations build high-performing teams that truly deliver.

Over the last 30 years, I’ve worked with leadership teams across organisations including Virgin Holidays, Virgin Atlantic, ebookers and OneFamily. In senior roles such as HR & OD Director and Group HR Director, I saw first-hand what makes teams succeed and what holds them back.

What’s always stood out to me is this: you can have a strong strategy, but if your leaders and teams aren’t aligned, performance suffers.

That’s where I come in.

Today, I work with senior leaders as a trusted advisor, helping them strengthen leadership capability, improve how their teams operate, and create cultures where people perform at their best.

 

My Approach:

I bring a mix of experience, insight, and a genuinely people-focused approach.

I take the time to really understand what’s going on, how your teams are working, where the challenges are, and what’s getting in the way of performance. From there, I focus on practical, straightforward solutions that make a real difference day-to-day.

I’m naturally intuitive and easy to work with, but I’ll also challenge where it’s needed - always with the aim of helping leaders and teams perform at their best.

Experience & Credentials

  • Over 30 years’ experience in Human Resources, Organisational Development, and Leadership at senior level

  • Former Human Resources & Organisational Development Director and Group Human Resources Director across global organisations

  • Trusted advisor to Chief Executive Officers, Managing Directors, and Senior Leadership Teams

  • Fellow of the Chartered Institute of Personnel and Development (FCIPD)

  • Fellow of the Learning and Performance Institute (FLPI)

  • Winner of the Southern Enterprise Award for Best HR Consultancy Services Provider (South East) – 2021, 2022, 2023

  • Finalist, Women in Business Awards (Small Business Category) – 2023

  • Experienced in using, and coaching the Predictive Index psychometric tools to support talent, leadership, and team performance decisions.

Through Auralite HR Ltd, Terri continues to champion leadership behaviours that foster engagement, high performance, and sustainable success—helping organisations and individuals thrive in today's evolving workplace.

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